Overview:
I worked with Bellabeat’s products to make data visualizations to learn more about how people use their devices.

Bellabeat’s
Objective: to focus on one of Bellabeat’s products and analyze smart device data to learn more about how people use their devices.
Role: Data Analyst and UX Designer leading the data analysis from conception to delivery to provide insight to Urška Sršen, co-founder and Chief Creative Officer.
Research Methods: Surveys, interviews.
Stakeholders:
Urška Sršen, co-founder and Chief Creative Officer.
Marketing analytics team.
Tools: SQL, MySQL, Python, R, Tableau, Figma, Adobe XD.
Deliverables: Data visualizations to provide insights to the CEO.